The unexpected color trend that's dominating social media

Hi

Some trends are loud. Some trends are predictable. And then there’s this color  — the color no one saw coming, and yet somehow, it’s all anyone is wearing right now.

Soft, fresh, and way chicer than your standard neutrals, butter yellow is the color that's sneaking into every stylish wardrobe for Summer 2025. We spotted it first on the runways (Chloé, Chanel, Toteme — you know, the usual icons) and now it’s everywhere: from celebrity street style to your favorite brand’s new arrivals.

In today’s feature, we're breaking down everything you need to know about styling the butter yellow outfit trend — including how to wear it and which colors look best paired with it. Plus, we’re sharing our favorite butter yellow pieces you can shop right now, from designer splurges to perfectly affordable finds.

If you’re ready to freshen up your wardrobe with the color that’s taking over social media — you’re going to want to read this.

👉 Read the full guide to Butter Yellow Summer Outfits 2025

Glow get em’ 🐯 ✨

The girls @ Editors Faves

Today’s Resources

→ With Mother's Day, Father's Day, and Graduation season right around the corner, we put together a set of gift guides to make it easy to shop thoughtfully for everyone you're celebrating this year.

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